The biggest sponsorship opportunity in the world? & Chinese bloggers

I was recently in Lausanne, Switzerland (home of the International Olympic Committee) and had the chance to stop by the IOC Olympic museum. The museum was decked out in Chinese Red and sported an impressive Chinese exhibition (scroll down for pictures) as literally billions of people get ready to watch the 2008 Olympics in Beijing–largely via good ‘ole fashion TV. The Olympics is obviously a HUGE sponsorship opportunity for brands and a windfall for the IOC. In 2004, total IOC revenues toppe

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